Valued Opinions Review UK: Legit Surveys or Not Worth It?
Looking for the best survey sites to make extra money in your spare time? Take a look at this Valued Opinions review to see how the site works, how much you can expect to earn and whether it’s worth your effort.
Valued Opinions review
Not terrible pay, and you can sometimes get product tests or diary studies. But survey volume is limited, you can’t cash out as cash (gift cards only), and you may need to verify your account using ID — which will put some people off.
Pros
- Pay is reasonable for a general panel
- Occasional product tests and diary studies
- Good range of gift cards
Cons
- ID verification may be a deal-breaker
- Survey volume can be limited
- No cash withdrawals (gift cards only)
- No dedicated app
Reviewed by Household Money SavingValued Opinions
If you’re on the hunt for an easy way to make extra money, you can’t go far wrong with survey sites. But you’ll soon discover that some are far better than others. That’s why I’ve joined dozens of these sites, so I can find the best earners. Valued Opinions didn’t quite make my list of top 10 survey sites, but is still worth checking out.
What is Valued Opinions?
Valued Opinions is a market research site that pays you for sharing your opinions. You earn rewards for completing surveys, which you then exchange for gift cards. Occasionally, there are better-paid opportunities such as product testing or diary-style studies that run over several days or weeks.
Is Valued Opinions legit?
Yes. Valued Opinions is owned by Dynata (Dynata Global UK Limited, formerly Research Now), a major market research company operating worldwide. The platform has millions of members globally, with hundreds of thousands in the UK alone. It’s a genuine site, not a scam, but that doesn’t automatically mean it’s great value for your time.
How does Valued Opinions work?
Signing up is straightforward. You’ll need to provide an email address and basic personal details, including your home address. This is mainly to prevent duplicate accounts. You’ll then be asked to complete profile questionnaires across roughly 20 categories. It’s a bit tedious, but worth doing properly, as it increases your chances of getting surveys.
Surveys are sent by email. When one lands in your inbox, it’s best to act quickly because they close once enough responses are collected. You can turn off email notifications, but if you do, expect to miss most of the available surveys.
Other features
Some survey sites allow you to earn extra by completing various tasks. Although Valued Opinions has a couple of extra features, they’re pretty pointless.
- Badges – complete profile questions, answer surveys and withdraw earnings and you’ll earn new badges. The point to these? Complete your badge collection and show off how your opinions loud and proud. So apart from showing your friends, there’s little point.
- Quick polls – share your opinion by answering very quick questions. But unlike some other survey sites, this won’t earn you anything.
Also worth reading
Check out these great sites for making money from online interviews and research groups.
Verification
Valued Opinions has a little ‘quirk’ that may put off casual survey takers. To prevent fraud, they may ask users to verify their identity through a third-party site called Veriff before they can claim their rewards. You must upload a picture of your government-issued ID and a selfie.
Some people may be left feeling a little uncomfortable with this.
The good bits
The biggest positive is that you’re not limited to dull, repetitive surveys.
Occasionally, you’ll be invited to take part in diary studies or comparison tasks that pay far better, often in the £10–£20 range. These are less common, but they’re what make the site worthwhile when they do appear.
Product testing is another plus. I’ve tested everyday items like kitchen roll, biscuits and bagels, kept the products, and still been paid. I’ve even taken part in testing a major brand’s new chocolate bar recipe, under strict confidentiality. Why not take a look at how to become a product tester?
My personal highlight was a survey that involved ordering from Domino’s. The pizza was paid for, I uploaded the receipt, answered a short survey, and that was it. Hard to complain about that.
Any downsides?
The surveys themselves can be pretty dull. Most focus on shopping habits, TV viewing, banking or insurance. I find they require more concentration than surveys on some rival sites, and I’m screened out more often than I’d like.
The lack of an app also hurts. Everything is browser-based, which feels dated compared to newer survey platforms.
PayPayout options
The minimum cashout is £10. There’s no cash option at all. Valued Opinions used to offer a virtual Mastercard, but that’s been removed. Now it’s gift cards only.
There are usually around 18 gift card options available, including Amazon, Argos, Asda, John Lewis, Marks & Spencer, Primark, Sainsbury’s, Tesco and TK Maxx. These can change over time.
Once you request a payout, the gift card is typically emailed to you almost instantly, which is a plus.
When you request payment, it is sent to you via email and should arrive almost instantly.
How much can you earn with Valued Opinions?
Surveys generally pay between 50p-£2.50 and last anywhere between 5-25 minutes. If you receive a survey with a diary, expect to be paid a lot more.
Earnings average around £5.00 per hour.
Refer a friend scheme
A lot of survey sites offer a refer a friend scheme, which means that you earn a small incentive if you encourage friends and family to join. Unfortunately, Valued Opinions only operates an affiliate programme, which is only suitable for people who own websites or have a big social media following.
Also worth reading
If you want a decent alternative to Valued Opinions, take a look at Branded Surveys.
What others say
When I write my reviews, I always check online to find other people’s opinions. On Trustpilot, the site has a great score of 4.1 out of 5. Positive reviewers are pleased with the level of pay and how easy it is to build up money. However, there are a lot of complaints from users who have claimed not to be able to withdraw their earnings.
My Valued Opinions review conclusion
Valued Opinions is a decent but flawed survey site. The pay is average, the surveys aren’t especially frequent, and the lack of cash payouts is frustrating. The ID verification step will also put plenty of people off.
That said, the chance to test products and take part in higher-paid diary studies keeps me using it occasionally. It’s not a must-join, but it can be worth having in your rotation if you’re already signed up to multiple survey sites.
If you want to give Valued Opinions a try, click the button below.
FAQs
How can I get more surveys with Valued Opinions?
Unfortunately, you can’t. They will send you surveys they think are the right fit for you.
Is there a Valued Opinions app?
No. There used to be, but it’s no longer available.
