Paid Focus Groups in London: How Much They Pay & Where to Apply

If you’re based in London and looking for paid focus groups, you’re in one of the best places in the UK to earn. While most market research has moved online, London still sees a steady flow of in-person and hybrid studies, and these often pay a little more to compensate for travel and time.

I’ve taken part in both online sessions and London-based focus groups over the years. The pay is real, the work is usually straightforward, and if you live close to central London, they can be worth fitting into your routine. If you don’t, travel costs quickly become the deciding factor.

Quick answer: paid focus groups in London (2026)

Most London focus groups pay £60–£120 for 1–2 hours. Longer or specialist studies can pay £150–£400+, but travel time and costs can significantly reduce the real hourly rate.

How much do paid focus groups in London pay?

Most London focus groups last around two hours and typically pay between £60 and £120 per session. Studies involving usability testing, business tools, medical topics, or multiple sessions often pay more.

Here’s what you can realistically expect.

Typical London focus group pay rates

Payments are normally made by bank transfer, PayPal, Wise, or gift cards. Some companies reimburse travel, but many don’t — and that matters more than people realise.

Are paid focus groups in London legit?

Yes. Proper focus groups are run by established market research companies and never charge you to take part. You’re paid for your time, normally within a few days of completing the session.

If a “focus group” asks for upfront fees or vague payment promises, skip it.

Best companies offering paid focus groups in London

Below is the improved breakdown style I recommend using for each company. This format works well for readers, keeps things honest, and gives Google clearer signals.

Take Part in Research

One of the best-known names for paid focus groups in London. Although they now run plenty of online interviews, many in-person sessions still take place at dedicated London research facilities.

Typical pay: £50–£60 per hour
Study types: Focus groups, interviews, longer research projects
Payment method: Bank transfer or PayPal
Good to know: Studies are competitive, but payouts are reliable and clearly stated upfront

This is one of the most consistent platforms if you’re London-based and quick to respond to invites.

Angelfish Opinions

Angelfish runs both online and London-based focus groups, with a strong focus on more detailed and longer-form research.

Typical pay: £40–£50 per hour
Study types: Discussion forums, live group sessions, follow-up studies
Payment method: Bank transfer or PayPal
Good to know: Occasional food or travel costs are reimbursed, depending on the study

They’re particularly good if you prefer in-depth research rather than one-off sessions.

Bunnyfield

Bunnyfield focuses heavily on usability testing and product research, with offices in London and Sheffield. You won’t browse open studies — invitations are sent by email if you’re a match.

Typical pay: Around £50 per hour
Study types: Usability testing, product research
Payment method: Wise
Good to know: Fewer invites, but studies are well-run and payments are dependable

This one suits people who are patient and happy waiting for the right study.

Your Voice Market Research

Your Voice recruits for London focus groups mainly through Facebook and email, which makes them feel less formal — but they’re legitimate.

Typical pay: Around £50 per hour
Study types: Focus groups, interviews
Payment method: Usually bank transfer
Good to know: Clear screening criteria saves time applying for unsuitable studies

Worth joining alongside more traditional platforms.

Are London focus groups better than online ones?

Sometimes — but not always.

London-based focus groups often pay slightly more, but once you factor in travel time and costs, the real hourly rate can drop fast. A £90 session isn’t great if you spend £20 getting there and lose half a day.

Rough travel costs to factor in:

• Zone 1–2 return: £6–£9
• Train plus tube: £15–£30
• Parking: rarely reimbursed

If you live nearby or can combine a session with work or other plans, in-person studies can make sense. Otherwise, online focus groups often offer better value for time, which is why I’ve covered the best options in my guide to paid focus groups in the UK.

How to get accepted for London focus groups

London studies are competitive. What actually helps:

• Join multiple London-friendly research companies
• Apply quickly when invitations arrive
• Keep your profile accurate and up to date

I usually complete two to three focus groups per month, with some months far busier than others. When things are quiet, I top things up with the best paid survey sites, which are easier to dip in and out of.

Final thoughts

Paid focus groups in London are still a genuine way to earn extra money in 2026. They work best if you’re realistic about travel, flexible with timing, and signed up to more than one company.

Personally, I mix London-based sessions with online focus groups. That balance gives better flexibility, higher overall earnings, and fits well alongside other easy side hustles from home.

Frequently asked questions about paid focus groups in London