Looking for new ways to earn cash? Then take a look at this YouGov review to see how much you can expect to earn from this survey site and how quickly it will take you to reach that magic £50 mark. Plus, I also take a look at the YouGov Direct app.
10 second YouGov review
Not the greatest paying survey site, but no frustrations with being screened out early on. It takes a while to reach the £50 payout, but still worth completing alongside other survey panels. The YouGov app is also worth trying.
I’ve joined so many survey sites, you would think I would be quite bored of them by now. Strangely, nothing could be further from the truth. However, I do like to find survey sites that offer something a little different from the norm.
Most survey companies will ask you about your TV watching habits or what you think about particular brands. Although YouGov sometimes covers these subjects, they often offer surveys on more interesting subjects.
This is all well and good, but how much can you expect to be paid by YouGov and how often?
Are survey sites worth it?
When I first looked at taking surveys, I read a lot of reviews from other people saying that they just weren’t worth it and you would be lucky to earn more than a couple of pounds per hour. But I thought that if this was true, surely nobody would bother?
Over the last few years, I’ve discovered that although they won’t earn you a fortune, survey panels are a great way to boost your income in your free time. Just think, an extra £6 per day would mean over £2,000 per year. You probably won’t make that from just one survey site alone, but it’s certainly possible if you join multiple sites.
What is YouGov?
YouGov is an international market research firm incorporated in 1998. Their headquarters are in the UK, but they operate across most of the globe. They conduct surveys on behalf of a diverse group of clients to get a better understanding of the public’s view on current affairs, consumer products and brands. There are also political polls which you can take part in.
Is YouGov a government website?
Despite the name, YouGov is not actually run by the government. They collect data about brands, politics and current affairs.
Signing up is a fairly simple process. You can state how often you want to receive surveys, but I suggest selecting as often as possible. The fact is, surveys don’t come rushing in, so it’s very unlikely that you be snowed-under.
Instead of rewarding you with money, YouGov will give you points instead. This is usually something that annoys me when it comes to survey sites, but it’s not an issue here. 1 point is worth £0.01. That means 100 points is equal to £1 and 5000 points for £50.
The surveys are quite interesting. You’re often asked about your TV watching habits, health, relationships and your thoughts on politics, although that line of questioning doesn’t require particularly deep thinking.
And you’ll also find that the results of some of the surveys you complete are featured in national newspapers. A couple of examples show who users thought would be the new Mayor of London in the Daily Express and how voter confidence had slumped for the Tories.
The surveys will generally take just under 10 minutes, so you don’t need to put too much time aside. You will sometimes receive longer surveys – up to 20 minutes, but that is very rare.
Another plus point to YouGov is that because they have selected you for a survey beforehand, you won’t get thrown out of a survey halfway through. For any seasoned survey taker, you will know how frustrating this can be.
Every couple of weeks, YouGov sends out a quick questionnaire asking whether you’re aware of certain celebrities or brands. It’s 30 questions, which you can just speed through and helps boost your points.
There is also a YouGov app which I am lucky enough to be trialing. This sends out targeted surveys to you from companies. They generally pay around 20 pence for a couple of questions (more on the app below).
Finally, YouGov also offers a refer a friend scheme. Share your unique link and you will earn 200 points (£2) when your friend completes six surveys.
You don’t receive many surveys. Of course, this depends on your demographic, but the majority of people I spoke to received one or two every week.
I have no solid confirmation, but looking through YouGov poll results and new stories, the majority focus on politics. So if you have a strong interest in politics, you may have a better chance of receiving more surveys.
Because surveys aren’t particularly frequent, it requires quite some commitment before you reach the target of 5000 points before you can withdraw your hard-earned money. However, I have received 12 surveys in one week, so you might be lucky.
You will find the odd stinker of a survey. A couple of times I have been offered 150 points to watch an hour episode of a TV program. Ok, so watching TV isn’t the hardest way to make money, but £1.50 watching a show that you don’t particularly enjoy isn’t great.
You are also occasionally sent surveys that don’t pay you in points but offer you a chance to enter a prize draw instead. Personally, I think these are a waste of time completing and they’re “paying” you on the cheap. I don’t go to work in the hope that I will get paid, so I approach surveys in the same way.
How much can you earn from YouGov?
1000 points are worth £10. You earn an average of 50 points per 8-10 minute survey. Longer surveys will proportionately pay more. However, I find surveys don’t take as long as they claim. With this in mind, YouGov pays around £4-5 per hour. Realistically, I would be surprised if many people withdrew more than £100 per year from this site.
You can withdraw your earnings straight to your bank account. This recently improved from 4 weeks to 2 working days!
If you’re feeling lucky, you could opt to convert the points you’ve earned for the chance to win cash instead. The question is if it’s taken you five hours to earn enough points, do you want to risk losing them?
Does YouGov actually pay out?
I have noticed a lot of negative reports from other YouGov users over the years. The main gripe comes from the lack of surveys – especially when they come close to the £50 mark.
I can only speak from personal experience, but I have had several payouts over the years from YouGov without issue. Some months, I can earn just £2, whilst others I can over £10. If you’re frustrated, all I can suggest is to wait.
And don’t forget, they are looking for a particular demographic for many of their surveys. If you don’t meet it, they won’t send you anything.
My YouGov review conclusion
Overall, not the best paying survey site. However, I actually like YouGov as you never waste time being thrown out of surveys. The surveys can be quite interesting too compared to some other sites. Plus, there’s little chance of you spending much more than 30 minutes per week answering questions. I think this is a site worth signing up for, to earn alongside others.
Or, if you’re not convinced by my YouGov review take a look at my top paying survey sites.
YouGov app review
I thought I would tag a quick review of the YouGov app – also known as YouGov Direct, on the back of this post about the main site.
The app actually works independently of the YouGov site. Instead of earning points, you earn simple cash. Once you reach £2, the money you earn can be withdrawn straight to your bank account. This usually takes around one week.
Surveys pay anything between £0.05 and £0.40. Not big bucks, but as most of them take under a minute, they’re not a bad earner. Like the main site, it’s a little hit and miss when it comes to the number of surveys you receive. Sometimes, it can be almost three weeks before you get an earning opportunity.
But as long as you realise that this is just for a little extra pocket-money, then it’s not an issue.
The app is fairly unobtrusive and just sends you notifications when there is a paid survey available, or when there are daily questions to be answered. There are three, short questions that arrive around 5.30 pm. They are unpaid though and I tend to ignore them.
Is YouGov biased?
Because there are plenty of opinion polls and surveys about politics, it is often asked whether YouGov is actually biased towards one particular party. However, after several years using the site, I have never seen any questioning that would suggest this.
Why haven’t I received any surveys for ages?
This is fairly normal. It can sometimes be weeks between receiving surveys. However, if you’re concerned, you can contact YouGov and ask.
How do I contact YouGov?
I can’t actually find an email address. To contact them, log in to the site and click the portrait button on the top right which will take you to My Account. Click on My Account (again in the top right) and choose Support. Then, Contact Us (also top right). Now, you submit a ticket.
Although, in my experience, they’re not very quick in answering.
Please note that this post contains a referral link to YouGov. All views are my own.