What Is a Tastecard and Is It Worth It in 2026?
Tastecard membership promises to save you money on food, cinema tickets, days out and coffee. On the surface, it looks generous. But once you dig into the pricing and how the offers actually work, it becomes clear that Tastecard only makes sense for certain people.
Here’s what you really need to know before signing up.
Tastecard review
There are some excellent discounts to be found with a Tastecard membership, particularly if you dine out at major chains or visit the cinema frequently. While some deals can be found elsewhere, the convenience of having 2-for-1 meals and up to 50% off pizza delivery in one app makes it a solid value-added tool for savers.
Pros
- Generous free trial usually available
- Massive network of participating restaurants
- Significant savings on cinema and pizza delivery
- Easy to use digital card via the app
Cons
- Subscription auto-renews if not managed
- Some restrictions on Friday/Saturday nights
Reviewed by Household Money SavingSaving money is kind of my thing. And as a family of five, doing anything outside the house now feels like a military operation with a price tag attached.
Kids’ menus are disappearing, free entry is a thing of the past, and even a quick meal out can spiral fast. So I’m always looking for ways to soften the blow.
We already use Kids Pass, which does a decent job on cinema tickets and attractions. But stacking discounts is how you really save money, so I decided to give Tastecard a proper test.
What is a Tastecard?
A Tastecard is a paid UK discount membership that gives you money off restaurants, coffee, cinema tickets, pizza delivery and selected attractions. The main selling point is eating out, with offers usually limited to either 2 for 1 meals or 25% off food.
Everything is accessed through the Tastecard app. You search by location, check availability and show your digital card when paying. For cinema tickets and delivery deals, you buy e-codes through the app and redeem them on partner websites.
In short: it’s a convenience product. It bundles lots of discounts into one place, but you pay for that convenience.
How much does Tastecard actually cost?
This is where things get interesting — and where Tastecard’s marketing can be a bit misleading.
Monthly membership costs £7.99 per month, which works out at £95.88 per year if you leave it running.
Annual membership costs £79.99 per year. Tastecard frames this as a saving, which is technically true, but £79.99 is still a lot for a discount card.
Tastecard also regularly promotes a free trial of up to 60 days if you sign up via their newsletter. Often no payment details are required upfront, but once the trial ends the membership auto-renews if you don’t cancel.
Bluntly: the monthly plan is poor value. If Tastecard works for you at all, it only makes sense on a free trial or an annual deal.
What discounts are available?
Based on current listings, Tastecard offers:
2 for 1 meals or 25% off food at thousands of restaurants
25% off barista-made drinks
50% off pizza delivery (selected chains)
Cinema ticket discounts
Days out and attraction discounts
The restaurant side is where Tastecard is strongest, especially with big-name chains.
Which restaurants accept Tastecard?
Participating restaurants change regularly, but at the time of writing you’ll find discounts at:
ASK Italian
Bella Italia
Prezzo
Zizzi
Frankie & Benny’s
Pizza Hut
PizzaExpress
Chiquito
TGI Fridays
Beefeater
Burger King
Papa John’s
Domino’s
Morrisons cafés
Black Sheep Coffee
There are also independent restaurants listed, which can be genuinely useful if you live in a decent-sized town or city. Rural areas are more hit and miss.
Always check the small print. Some offers exclude Fridays, Saturdays or peak times, and not all deals are valid every day.
Cinema discounts: the reality
Tastecard claims an average saving of 25% at 350+ cinemas, including chains like Vue, Odeon, Cineworld, Showcase and Picturehouse.
In practice, savings vary wildly.
From what I’ve seen, you’re usually saving £1–£2 per ticket, sometimes a bit more, sometimes less. Booking fees apply, which eat into the headline discount, especially at Vue.
Tastecard also offers discounted popcorn and drink bundles, which are fine, but not game-changing.
If cinema discounts are your main reason for joining, there are better and cheaper alternatives out there.
Coffee discounts
Tastecard offers 25% off barista-made drinks at places like Caffè Nero and selected independent coffee shops.
If you regularly buy takeaway coffee, this is one of the easiest ways to claw back some of the membership cost. Used consistently, this perk actually holds up better than most of the others.
Days out and attractions
Tastecard includes discounts for attractions such as theme parks, SEA LIFE centres and city attractions.
Savings are usually £5–£10 per ticket compared to standard prices. Nice, but underwhelming. Supermarket promotions, cereal box vouchers and Kids Pass often beat these deals without trying very hard.
How does Tastecard work?
Everything runs through the app.
You search by postcode, find an offer and show your digital card when paying. For cinema tickets and delivery deals, you buy e-codes through Tastecard and redeem them on the partner website.
One important tip: always ask before ordering when eating out. Some restaurants quietly restrict discounts, and it’s easier to walk away than argue at the till.
What do other people say? Tastecard reviews
On Trustpilot, Tastecard scores well overall. Positive reviews usually mention easy savings and responsive customer service.
Negative Tastecard reviews almost always focus on auto-renewals and refunds rather than the discounts themselves. That’s not unique to Tastecard, but it is a recurring theme — and a good reason to keep an eye on your renewal date.
So, is Tastecard worth it?
Here’s the honest answer.
Tastecard is convenient. It bundles lots of discounts into one app and works well if you already eat out regularly at the chains it supports.
But it’s not exceptional value.
Most restaurant chains offer their own discounts through apps and email lists. Cinema savings are modest. Days out discounts are average at best (you can often find 2 for 1 deals on the backs of cereal packets).
I wouldn’t recommend the monthly plan to anyone. £7.99 a month is simply too much for what you get.
The annual plan can make sense if:
You eat out at least a couple of times a month
You use the coffee discount regularly
You remember to cancel if it stops being useful
My advice is simple: take the free trial, use it properly, and decide based on real savings — not headline promises.
And whatever you do, set a reminder before it renews. That’s where Tastecard really wins.
What is a NatWest Tastecard?
A NatWest Tastecard is the same Tastecard membership, but provided free as a perk with certain NatWest bank accounts. The discounts, app and offers are identical — the only difference is that you don’t pay for it separately.
Not all NatWest accounts include Tastecard, and eligibility can change. Silver, Platinum, Student and Graduate accounts are the most common ones that have included it in the past.
If your account includes it, it’s a no-brainer. If it doesn’t, you’re back to deciding whether it’s worth paying for.
How to get a free Tastecard
There are ways to use Tastecard without paying full price. When people talk about a “free” Tastecard, it’s usually either a trial or a membership bundled with another service. If you already qualify for one of these, it’s well worth checking before paying.
Free Tastecard trial
Tastecard regularly offers a free trial of up to 60 days when you sign up to their newsletter. In many cases, no payment details are required upfront.
This is the best way to test whether the discounts actually work for you. Just make sure you check the terms and cancel before the trial ends if you don’t want to continue.
RBS and NatWest customers
Some RBS and NatWest accounts include Tastecard access as a perk, including certain Silver, Platinum, Student and Graduate accounts.
Benefits vary by account type and can change, so it’s best to check directly with NatWest or RBS to see if your account qualifies.
Teaching staff
Teachers may be able to access a free or discounted Tastecard through the Discounts for Teachers scheme. Availability can change, but it’s worth checking if you’re eligible.
NHS workers
NHS staff can sometimes get free or discounted Tastecard membership through Health Service Discounts. As with other schemes, eligibility and availability depend on current offers.
Any Tastecard alternatives?
As I mentioned above, I already have a membership to Kids Pass, which has very similar offers to Tastecard. However, if you’re happy to sacrifice some of these discounts, it’s worth looking at Meerkat Meals. It’s possible to get a membership for just over £1.
FAQs
How do you cancel Tastecard?
On desktop, visit your profile in the top right and click My Account. Scroll down and click to cancel your membership.
Can you cancel on the Tastecard app?
Not from what I can see. There is a manage membership option, but this just gives you details about your membership.
Terrible company. Signed up to. 3 month trial, but only got 1 month. They took the payment without sending the reminder email that they state they will when you sign up. They refused to refund my money when I complained and then proceeding to take ANOTHER payment after confirming that the member was cancelled- in Christmas Day!! Customer service is appallingly and there are so many other similar reviews. I don’t know how this company is still trading!
Use to be ok a few years ago, Website really doesn’t function very well when looking for offers in your area.
Once you’ve signed up it’s so difficult to cancel your subscription. I’d stay well clear.
A complete waste of time. I tried to book around 3 or 4 different restaurants and all of them said they no longer accept the card so the App is clearly out of date.
I requested to cancel simply because it was costing me time as well as the annual subscription fee. A flat no refund policy so waste of time there. I’m sure some of the bigger chains work but for the smaller independent businesses it just seems like they aren’t even aware they are involved with Taste?!?!
Tastecard is a scam! You canot cancel the trial and have to cancel your bank card to stop them helping themselves to your money.
When they evetaully answer your email there contempt of the suckers that hev given them money shines through.
Safeguard your sanity and avoid at all costs!