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Toluna Review. A Good Money Maker? Not Really…

Looking to earn some extra money? Well, take a look at this Toluna review to see if it’s worthwhile and what kind of earnings you can expect.

Toluna review

10-second Toluna review

Rating: 1.5 out of 5.

This was once a decent site. Although the pay wasn’t great, you had the opportunity to test products. But that was taken away and now you’re left with poorly paid surveys.


Making money from home. There are plenty of ways to do it, but which are the best? Now, online surveys might not be the biggest earner, but they’re a great way to boost your income without much pressure.

But it probably doesn’t come as much as a surprise to find out that some survey sites are much better than others.

Before we get started, you may or may not have heard of Toluna. When I initially joined, not only could you complete surveys, you also had the opportunity to test products too. This was great, as although the surveys weren’t a great earner, at least you could get your hands on free products. However, this changed in March 2018 and they took away the product testing part of their site.

What is Toluna?

Toluna claims to be an online community dedicated to making your voice heard! Tell the world’s leading providers of products and services what you think and earn rewards by participating in surveys.

The site is run by Toluna Group Limited, a British company based incorporated back in 2005 with their headquarters in London.

Is Toluna a legitimate survey site?

As you can see from the above, Toluna has been operating for 15 years, so it is a legitimate survey site. I used the site for almost a year without any issues and there are plenty reviews for the company all over the web.

The good

Toluna provides a decent number of surveys. And there’s good reason to complete as many surveys as you can. The more surveys completed, the better chance to be selected to test products. There is a range of products to choose from and you are required to register an interest. Once registered, you wait till see if you are lucky enough to be chosen. Because they no longer do product testing, that previous paragraph is no longer valid!

You don’t have to exchange points for vouchers. Instead, you can them for a chance to win prizes. What do points make? And some of the prizes are pretty tempting, such as a MacBook Air and an iPhone.

You can also earn extra points by inviting friends to join. You earn 500 points for each friend that signs up.

The bad

Toluna rewards you in points. Those of you that have read some of my other survey reviews will know I’m not keen on this. If you were rewarded with £’s, it’s far easier to tell how much each survey is worth.

Toluna allows you to set your own polls and ask questions, but really, what is the point? We’re here to make money and this doesn’t help.

Toluna surveys

How much are Toluna points worth?

5500 Toluna points is equal to £1. Or 55 points for every penny.

How much can you earn from Toluna?

There’s a large choice of vouchers, including Amazon, iTunes, Argos and many more. If vouchers don’t tickle your fancy, then you can withdraw via PayPal.

A typical survey pays out at roughly 2400 points. And to earn a £10 Argos voucher would take 55000 points. By my calculations, that means that each survey is worth around just over 40p each. Now, compared to some other companies such as Panelbase, this isn’t particularly good. In fact, it’s pretty terrible.

Expect to earn around £2 per hour. As you can see, this is quite a poor return.

My Toluna review conclusion

Rating: 1.5 out of 5.

There are far better-paying sites out there. Now they’ve taken away the product testing, I can’t really see any positives to Toluna. Nearly every survey site I have ever been a member of pays at least double and sometimes triple compared to Toluna. If I’m honest, I would be amazed if they continue to operate for much longer unless they increase their pay.

If my Toluna review doesn’t take your fancy, take a look at my top paying survey sites.

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Toluna Team

Friday 10th of March 2017

Thank you very much for your honest review. We are working on getting more of an assortment of test products, so keep checking back.

Thank you again! Toluna

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