Skip to Content

i-Say By Ipsos Survey Panel Review. A Site Worth The Effort

Lookinf to make a bit of extra money? Then take a look at this i-Say by Ipsos Survey Panel review to see if it’s worthwhile joining and how much can you expect to earn per hour. Plus, you can find out my top paying survey sites that shouldn’t be missed.

i-say review

10 second i-Say review

Rating: 4 out of 5.

There are better paying survey sites out there. However, you are rarely screened out early with i-Say and there are more opportunities to test out products compared to its rivals. There are generally plenty of surveys and lots of ways to exchange your points. This is a site certainly worth joining.


I don’t know about you, but I would love to be able to work more from home and cut down my hours in the office. That’s why I’ve joined countless survey sites to help reach my goal. But having joined a lot of these sites, I’ve discovered some pay far more than others. If you want to make a decent amount, you have to be quite choosy who you use.

Ipsos i-Say is another survey site I’ve seen recommended on forums, so I’ve spent the last few months completing as many surveys as time allowed.

What is i-Say?

i-Say is a survey site run by IPSOS EMEA Holdings Ltd. This is a UK company, based in London and has been running since 2003.

Taken from their website:

i-say screenshot

It’s time to speak up!

Every day your i-Say experience will be different, fun and thought-provoking.

Voice your opinion on global brands, entertainment, advertising and more. Your opinion is always valued.

Is i-Say legit?

i-Say is one of the longest established survey sites around. After many years of using the site, I have never had any security issues. They also pay out promptly for their surveys. Their privacy policy is up-to-date and they can be contacted through an online form.

The good

i-Say provides you with quite a decent number of surveys every day. And, if you get kicked out of a survey after you’ve started answering questions, they reward you with some points as compensation. Most other sites just tell you “tough”.

When you request a voucher, they are usually sent instantly. And, there is also an option to donate some of your points to various charities. Not only do you help a good cause, but sometimes you will also be entered into prize draws.

There is also a mobile app available. This is great if you’re out and about and find yourself with a few spare minutes. It gives me the chance to earn some money on my lunch break at work! You can allow the app to send you notifications when a new survey is available.

i-Say offers a loyalty point scheme. This rewards you with extra points when you complete a certain number of surveys in a year. It’s not a great amount, but extra points are always welcome.

Number of surveysBonus loyalty points

i-Say Panel also runs a refer a friend scheme. That means for every friend that you recommend who signs up and completes a survey, you receive 100 extra points.

You may also be lucky enough to be chosen to review products. Over the past year or so, i-Say has started to offer far more product testing opportunities. This involves filling out a survey about certain items to see if you would be a good fit (you will also receive some points). If you are, i-Say will ask for your address and send the product to you. You will then try it out and be sent a follow-up survey within a week or two. Just share your thoughts and you’ll earn even more points and get to keep the product… if you haven’t eaten it or used it already.

I was actually paid to test some new washing detergent. It might not look great, but it smelt lovely!

i-say product testing

Other products I have been paid to test include:

  • cereal bars
  • fruit drinks
  • biscuits
  • alcohol

The alcohol test involved around 50 people on webcams, trying out different drinks. You couldn’t hear each other and just had to listen to instructions from a host and then write your thoughts. And not only did I get free alcohol, I was given a £15 Amazon voucher too!

product testing with i-say

i-Say has also recently a Poll Predictor. After you complete a survey, you can answer a 1 question poll about the users of i-Say. The closer you are to the correct answer, the more entries you earn towards entering a prize draw. You can then split your entries between 4 different prizes.

Prizes include some decent items such as game consoles, blenders, mixers, TV’s, laptops and robotic vacuum cleaners. The draws are made quarterly and you are informed of the winners by email.

The bad

It can be very frustrating as the number of surveys you receive can be very sporadic. Some weeks, you can receive 10+ and not have enough time to complete them all, when the following week, you may only receive a couple.

Some gift cards cost more than others. For example, a £5 Amazon gift card will cost you 490 points and the same value Marks & Spencer – 500 points. I find myself always opting for the best value card, rather than the one I actually want.

There is no option to be paid by PayPal. If you’re after money, the only way is by receiving a prepaid Mastercard. These I find can be a pain when spending as they can only be used online. The issue with this is, if you have a £10 card and your shopping comes to £10.01, you can’t use the card. And if your shopping comes to £8, you are left with £2. And if you can’t find anything worth buying for that amount, you will end up losing the money.

i-say competition entry

i-Say also occasionally offer you surveys that reward you with an entry into a prize draw. Personally, I always avoid these. Do you really want to spend 20 minutes of your time completing a survey with just a small chance of being rewarded?

And, there’s not much of a chance of you winning anything from the Poll Predictor. As you can see below, you’re not only up against people in the U.K. but across Europe too!

i-say poll predictor

How much can you earn with i-Say?

Rewards are fairly consistent. In general, expect to earn around 250 points for 25 minutes work. With a £5 Amazon voucher costing 490 points, this means your expected pay per hour will be just around £5.50-6 per hour.

i-Say have recently introduced a marketplace, so you can exchange your points for goods instead of just reward cards. From my research though, it’s not great value. I saw a TomTom Rider 40 for 44,090 points. Alternatively, your points would be worth £440 in Amazon vouchers and you could purchase it directly from Amazon for just £279.

Having a look through, I couldn’t see anything that I would consider a bargain.

Other than Amazon, you can swap your points for vouchers at:

  • Argos
  • Debenhams
  • Google Play
  • iTunes
  • John Lewis
  • Marks and Spencer
  • Mastercard
  • Sports Direct
  • Starbucks
  • Tesco

My i-Say Ipsos Survey Panel review conclusion

So, is the i-Say Panel worth it? i-Say is a genuine and legitimate way to make some extra money. There are better-paying survey sites out there, however, I like the fact that it provides you with an app. I also love the fact that you earn points even when you are kicked out of surveys, which is quite unusual in the survey world.

I think signing up to i-Say as an extra option for earning money is a good idea. However, I would suggest checking that the likes of Prolific don’t have any surveys available before you complete one with i-Say.

If this i-Say review hasn’t convinced you, why not take a look at my top 10 paying survey sites?

Please note that this post contains affiliate links.


How do I earn more points with i-Say?

Make sure you keep your profile up-to-date. That way, i-Say will be able to send you more appropriate surveys.

How much are 100 points worth?

There is no set value as the gift cards you can claim differ in price. But roughly, 100 points is equal to £1. You will get slightly more for your points if you opt for Amazon gift vouchers.

Is Amazon Subscribe and Save Worth It?
← Previous
Power Cut Compensation - How To Claim
Next →

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This site uses Akismet to reduce spam. Learn how your comment data is processed.